Most companies need to keep up to date when it comes to the digital expansion, & many even want to be innovative. Business after business is changed by new user-focused or user generated solutions.

Learn how your business can use new technology. Here are some simple tips on the way to help you become more forward thinking.

Look at the customer’s user habits & needs

What is your client’s current user behavior pointing towards? Maybe you have a rock-solid product that works just great, but that does not mean you can sleep in class. Use the data you get from your customers to work out new features & enhancements. Facebook constantly changes both its looks, features, & user experience. & yes, it can sometimes lead to irritation there & then, but do you miss this layout from Facebook in 2006? Didn’t think so.

Today there is much focus on external & in-house content marketing, but user experience regarding interface & design are equally important. Therefore, you should extensively test your web solutions at least twice a year, if not more often depending on the purpose of your website.


Let employees lead the way

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Let’s be honest: No one has a complete overview of everything that moves around in the digital world. The field is simply too full & we all take an interest in different areas. Often employees are not aware of what information they possess.

There is a growing trend for digital hobbies such as gaming, Youtubing or pinning. It gives insight into new trends & user functions & means that your business can possess hidden knowledge within both user design, social media, & publishing. How about taking 15 minutes of the next Friday meeting & get employees to share what’s new in for example gaming or on social media? This can both raise competence & inspire employees other to try out new things.

Start small

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If you are a big company, it may be challenging to implement new tools. Therefore it might be an idea to test out new technology or a new device in a smaller group. Let them test it & see what works & does not operate for a period. If the majority of the team begin to use it & like it actively, one can gradually roll it out step by step. If there is an actual benefit from using it, the smaller group can contribute to aid the others if they are experiencing problems in the start-up phase.

Do not be afraid to try & fail

Google has a strategy that it’s OK to fail & they celebrate their failures. Astro Teller is talking about this in his TEDTalk.

Many expect that the use of new technology will give returns or results from day one. The bad news is not very realistic. The good news is that you always learn from it & will be able to collect data that will help you continue on your way.

This last tip is very evident, but it is also what will help you to advance in the process of change.

Want to deep dive further into the technological concepts or innovation that may fit your business?

Why not grab a cup of coffee with some of our talented people!

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